Global pharma major Lupin Limited (Lupin), announced today that
it has signed on six-time world boxing champion, Mary Kom as the brand ambassador for its Shakti
campaign. The campaign is aimed at increasing the awareness on heart diseases among women.
Coronary heart diseases are the leading cause of death for women in India and yet awareness levels
on the issue remain abysmally low.
Speaking on the occasion, Rajeev Sibal President, lndia Regional Formulations, Lupin Ltd. said, “We
are delighted to announce Mary Kom as the brand ambassador for our women’s heart health
initiative, Shakti. Early detection and management of cardiovascular risk factors are paramount for
improving women’s cardiovascular health and reducing premature mortality. With Mary Korn
anchoring the campaign, we hope to drive the much-needed awareness on the issue and encourage
women to sign up for early screening checks and take corrective measures to avoid future risk of
Pleased on the association with this cause, Mary Kom said, “Good health is very important to me
because my flexibility, form, and professional life depend on it. Along with a physical fitness regimen,
one should also embed preventive screening tests for working towards optimal health. It is a myth
that coronary heart disease is a man’s disease or that only older women are at risk. I’m happy to
partner with Lupin in their efforts to spread awareness and promote good heart health among
Lupin will be hosting a Facebook Live session featuring Mary Korn, Lupin CEO Vinita Gupta, and
leading cardiologists to draw attention to the myths surrounding cardiovascular diseases In women
on 8th March 2022 at 8.00 p.m. IST. https://youtu.be/Fanwcg8T3tU.
Lupin’s Shakti campaign is aimed at engaging with the target audience across India through multiple
activities, both offline and online through interactive social media sessions, sharing informative
videos from doctors, and in-clinic awareness activities for patients to establish a better
understanding of cardiovascular diseases among women. In its next phase, the campaign aims to
help women improve their health and significantly contribute to the wellbeing of society as they are
its backbone and play a pivotal role in shaping the nation.