Go Colors, owned by Go Fashion (India) Limited, launched its 500th Exclusive Brand Outlet (EBO) in the city of Pune. The store is located in SGS Mall, Pune. Go Fashion (India) Limited was founded in 2010 and is one of the leading women’s bottom wear brands in the country.
The brand is popular for creating, designing, sourcing, marketing, and selling an exclusive collection of women’s bottom-wear clothing branded ‘Go Colors’. It is one of the few Indian apparel brands that had realized a market potential in the women’s bottom wear segment and has positioned itself as the ‘category creator’ for bottom wear.
Among its distribution channels Go Colors are also present in Reliance Retail, Pantaloons, Central, Unlimited, Globus Stores, Spencer’s Retail and other regional MBO’s and online presence through its own website and other marketplaces.