Brightcom partners with Intent IQ, the next generation identity resolution leader, to enhance its bidding capability in RTB and programmatic advertising environments.
Their service is powered by Intent IQ’s patented Identity Device Graph that processes over 20 billion events every 24 hours, over 11 billion email open/login events each month, and holds 80+ different attributes inside.
Intent IQ supports third-party cookie and cookieless environments such as Safari, and future changes that Google is making in Chrome.
Brightcom is looking for significant increases in targeted revenues in such environments by up to 30%. Intent IQ’s bid enhancement service better identifies IDs in a cookieless climate will leverage and maximize monetization for their publishers’ portfolio.