JSW Steel Launches New Corporate Campaign ‘Always Around’

JSW Steel, the flagship company of the multi-billion-dollar JSW Group, unveils its new campaign ‘Always Around’ to highlight the central role JSW Steel plays in our everyday lives, aligned with JSW Steel’s positioning as a Preferred Consumer Brand.

The company has kicked off an unique, first of its kind communication campaign marking a transition from its current product-based communication to master-brand storytelling.

The creative film showcases the various applications of JSW Steel in an engaging and entertaining format through the “Claymation” concept. The film shows blue and red coloured clay blocks constantly changing form to reflect the versatile nature of Steel. The film ends with the formation of the JSW Steel logo from the same pieces of clay with the tagline “Always Around”, indicating the ubiquitous presence of JSW Steel.

JSW Steel ‘Always Around’

The campaign, conceptualised by Ogilvy will be rolled out in an episodic manner through a 360-degree Integrated campaign including TV, Digital, OOH etc.