Sonali Bendre to act as Brand Ambassador of Swiss Military Consumer Goods Limited for product range of premium Home Appliances

Swiss Military‘s extensive range of Premium Home Appliances is making waves amongst customers and the trade alike in several parts of the country. With an ever-growing range, from Mixer Grinders and Winter Appliances to Ceiling Fans and Steam Irons, the Swiss Military range of Home Appliances is gaining immense popularity across geographies Pan-India.

Sonali Bendre
Sonali Bendre

To further strengthen its market presence and create a distinct brand recall in the minds of the consumer, the company has roped in popular Bollywood actress Sonali Bendre as its brand ambassador for the Premium Home Appliance range. The evergreen Star will be introduced to the world, as the company’s brand ambassador in an upcoming marketing campaign, well-knowned for her effervescent personality and charm, the company believes that the Bollywood star would add the right amount of warmth & excitement to the range of Home Appliances and appeal to all sections of the market.

With a growing network of more than 450 dealers & touch points across the country, the company has built a noteworthy presence in a very short span of time. Additionally, to make the most out of the upcoming festival season, and to maximize the out reach to large section of the audience, the company is ready to roll out an extensive marketing campaign. The marketing campaign would involve a multi-media campaign comprising of digital, print, outdoor & POS media along with on-ground events and activations. Furthermore, within the next few months, the company plans to have a Pan-India presence and acquire a significant share of the category. The extensive range will be available on both retail outlets as well as all popular E-commerce marketplaces. Targeted towards consumers who don’t believe in compromising form, robustness or functionality, Swiss Military’s range of Premium Home Appliances will be a befitting fit to their exclusive preferences.