TTK Prestige forays into Modular Kitchen space with a stake of 40 percent equity in Ultrafresh

TTK Prestige, India’s leading kitchen appliances company, today announced the progress on strategic investment and business collaboration with Ultrafresh, an end-to-end modular kitchen solutions provider. The initiative ties-in with TTK Prestige’s overall goal of becoming a total kitchen solutions brand. TTK Prestige has taken a strategic stake of over 40% in the equity Ultrafresh to forge the business collaboration between TTK Prestige and Ultrafresh.

A Modular Kitchen

At a press conference held in Bengaluru, the company revealed that the business is well on its way to achieving double-digit growth, having made in-roads through innovative products in multiple categories such as cookers, cookware, gas stoves and appliances.

As a leader in the kitchen appliances space, making an entry into the INR 9500 crores modular kitchen industry is a natural extension for TTK Prestige as a brand. This is a significant move, as it makes TTK Prestige a unique player to offer kitchen appliances and modular kitchens under one roof. It is estimated that the Indian modular kitchen market will grow at a CAGR of 20 per cent during 2021-2026 and will hit INR 23000 crores in the next 5 Years

As part of the business collaboration Ultrafresh Modular Solutions have opened their first experience centre in Koramangala, Bengaluru. With multiple designs of kitchens on display at the 2700 sq feet store, customers can get a first-hand glimpse and choose from the vast array of modular kitchens to suit their unique requirements. Ultrafresh pioneered steel kitchens in India and screwless cabinets. Currently, the brand has 120 studios and they have manufactured over 5000 steel and wooden kitchens, across the country.