Electric Vehicles of ‘HERO MOTOCORP’ can be launched under the trademark ‘HERO’, rules arbitration tribunal

The Hero ® trademark can be used by Hero MotoCorp Ltd. for selling its Electric Vehicles, the Arbitration Tribunal ruled on Thursday.


Hero Electric had sought an injunction against Hero MotoCorp using the trademark ‘Hero’ for its electric vehicles.

Significantly, the Arbitration Tribunal emphasised on the investments to the tune of Rs. 400 crores made by Hero MotoCorp Ltd. on the business of Electric Vehicles and expenses of almost Rs. 7,000 Crores on brand building of Hero ® in the past 10 years.

The Arbitration Tribunal has found the case of Hero Electric unmerited in the interim. The Tribunal would now conclude the matter after final consideration of the case.