SBI Card, India’s largest pure-play credit card issuer, today announced the launch of ‘Aditya Birla SBI Card’, a highly rewarding lifestyle credit card, in a strategic partnership with Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd. The card has been designed to give customers significant reward points on their spending around telecom, fashion, travel, dining, entertainment, and hotels, among others. This makes ‘Aditya Birla SBI Card‘ one of the most compelling cards for customers across segments, offering exciting benefits on both premium and mass brands that belong to the Aditya Birla Group.

Credit Cards

The rewards-centric credit card has been launched in two variants -‘Aditya Birla SBI Card SELECT‘ and ‘Aditya Birla SBI Card‘, on the Visa platform. Cardholders can avail greater value back in the form of reward points on their spends on Aditya Birla Group Companies, be it on telecom bills through Vodafone Idea (Vi) or on lifestyle stores such as Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo, and Pantaloons among others. In fact, this card provides an added advantage of accelerated Reward Points on spends in hotels, a key benefit for travel savvy consumers.

Through ‘Aditya Birla SBI Card SELECT’, customers can avail 20 Reward Points on every Rs 100 spent in Aditya Birla stores and 10 Reward Points on every Rs 100 spent in dining, entertainment, and hotels. As a welcome gift, the card offers 6000 Reward Points to customers upon payment of card membership fee. They also earn 3000 Reward Points on achieving annual spends milestone of Rs 1.5 lakh and an additional 3000 Reward Points when they reach Rs 3 lakh annual spends milestone.

The joining/annual renewal fee for ‘Aditya Birla SBI Card’ and ‘Aditya Birla SBI Card SELECT’ is Rs 499 and Rs 1499 respectively.

Key highlights of the card variants:

Aditya Birla SBI Card SELECT

Reward Points:

  • 20 Reward Points per Rs 100 spent on Aditya Birla Stores (offline and online)
  • 10 Reward Points per Rs 100 spent on dining, entertainment & hotels.
  • 2 Reward Points per Rs 200 spent on other categories. (Except fuel, utilities and wallet reloads)

Welcome Benefit:

  • 6000 Reward Points as welcome gift

Travel Benefit:

  • 4 complimentary visits per calendar year to domestic Visa lounges in India. (Max 1 visit/ quarter)

Fuel Surcharge Waiver:

  • 1% fuel surcharge waiver across all petrol pumps

Aditya Birla SBI Card

Reward Points:

  • 10 Reward Points per Rs 100 spent on Aditya Birla Stores (offline and online)
  • 5 Reward Points per Rs 100 spent on dining, entertainment & hotels
  • 1 Reward Point per Rs 200 spent on other categories. (Except fuel, utilities and wallet reloads)

Welcome Benefit:

  • 2000 Reward Points as welcome gift

Milestone Benefits:

  • 2000 Reward Points on achieving annual spends milestone of Rs 1 lakh
  • Additional 2000 Reward Points on achieving annual spends milestone of Rs 1.5 lakh

Fuel Surcharge Waiver:

  • 1% fuel surcharge waiver across all petrol pumps
SBI Card partners with Aditya Birla Finance to launch ‘Aditya Birla SBI Card’