Marico Limited acquired an additional stake of 4.14% of the equity capital of “Apcos Naturals” that owns brand “Just Herbs”

Marico Limited (“Company”) has entered into definitive agreements to make a strategic investment in Apcos Naturals Private Limited, an entity that owns the brand “Just Herbs” (hereinafter referred to as “Apcos Naturals”). Pursuant to the same, the Company had acquired 52.38% of the equity capital of Apcos Naturals, thereby making it a subsidiary.

Just Herbs

As per the terms of the aforesaid definitive agreements, the Company has now acquired an additional stake of 4.14% of the equity capital of Apcos Naturals, thereby increasing its equity stake to 56.52%.

Apcos Naturals, a company registered under the Companies Act 2013 in India, is into beauty & personal care segment under the brand name “Just Herbs” and is a full stack Direct to Consumer Ayurvedic beauty brand.

The strategic investment in Apcos Naturals will lead to Marico participating in the premium, natural and ayurvedic beauty segment and capitalising on the growing direct to consumer sales channel.

Acquisition of additional equity stake of 4.14% in Apcos Naturals was completed on July 4, 2022. Acquisition of additional equity stake of 4.14% in Apcos Naturals was completed at the previously agreed pre-money enterprise valuation. The said pre-money enterprise valuation has not been disclosed due to reasons of confidentiality by the company.