MapmyIndia (C.E. Info Systems Ltd.), India’s leader, and global provider of, advanced digital maps and deep-tech products & platforms, had announced that it has acquired 26.37% stake in Kogo Tech Labs Private Limited, a cutting-edge start-up aiming to build the world’s largest travel & hyper-local discovery, recommendations, commerce, social and gamified platform, for USD 1.25 Mn (INR 10 Cr), with option to raise stake to 50% in 2 years.

MapmyIndia (C.E. Info Systems Ltd.) announced that it has acquired 26.37% stake in Kogo Tech Labs Private Limited

MapmyIndia Mappls offers global solutions including hyper-local maps and rich & real-time places data, automotive N-CASE technologies (Navigation-enabled Connected Vehicle, Autonomous Safety & ADAS & Autonomous Safety, Shared and Electric Mobility platforms), consumer-facing apps and more. Millions of 4-wheelers, 2-wheelers and new-age Electric Vehicles and their companion apps, are built-in with MapmyIndia Mappls N-CASE maps & technology solutions. By integrating Kogo’s gamified travel, outdoors and hyper-local content, community & commerce platform into the Mappls N-CASE suite, MapmyIndia Mappls will now enable Automotive OEMs in India and globally to increase consumer engagement, brand loyalty and in-vehicle commerce monetisation opportunities.

Launched in February 2020, with its strong community-building and engagement platform for travel, KOGO has received significant interest from Automotive OEMs, who can drive post sales engagement & build communities and engagement around their brands. KOGO is a gamified social travel commerce platform where users earn KOGOCOIN as they step out and travel, and can spend these on Hotels, Experiences, Services, Accessories and stores on the KOGO Marketplace. The KOGO marketplace has over 8,00,000+ Hotels, Experiences, Stores and service providers across the world and continues to expand its network to maximize spend & burn opportunities for its users. Subscribers of KOGO earn & burn 3x more on their trips, experiences and adventures. This currency can be spent on KOGO’s large network of in-app and in-platform bookings, services and marketplace. KOGO’s solutions already integrated into Bajaj Auto KTM, Mahindra Classic Legends Yezdi, and MG Motor Hector.

MapmyIndia (C.E. Info Systems Ltd.) announced that it has acquired 26.37% stake in Kogo Tech Labs Private Limited

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